Running multiple storefronts allows retailers to create several stores that can all run off of a single product database and administrative workflow. This provides customers with limitless points of entry, which site administrators can segment based on product offerings and target audience.
Each separate storefront can have its own flavour and personality, including:
And all of the customer activity in each partner store is tracked separately, allowing adminstrators to easily analyze and report on the successes of each partner store.
- Unique designs and stylesheets
- Use different domains for individualized URLs
- Special shipping methods, tax rates, and currency
- Designated merchant accounts and payment gateways
- Content pages exclusive to each store
- and even unique languages
A few of Scholar's Choice's multiple storefronts
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ADVANTAGE WEBSTORE VIDEOS
Store Pooling is one of the most exciting features of Advantage WebStore, in that it connects any or all of your storefronts in a way that makes cross-store shopping a seamless experience for your customer.
HOW IT WORKS
What we refer to as Store Pooling is the ability for shoppers to carry items in their shopping cart across specific grouped or designated partner sites. With this feature, shoppers can navigate through multiple stores with ease, and check out with all of their products at one exit point.
Additionally, site administrators can easily designate which stores are included in each 'pool', and can determine whether Membership Discounts can be applied at any of the stores included.
Shopping Cart items are carried across stores which are pooled
Advantage WebStore makes running multiple storefronts an easy process for administrators, and a seamless experience for shoppers.
AN EXAMPLE OF STORE POOLING
Take, for instance, Scholar's Choice, who have a Toy Store, Teacher's Store, Early Childhood Education Store, Full Day Learning Store, and several other partner storefronts.
When you shop within their network, you are able to add a product from the Toy Store, navigate to the Early Childhood Education store and add another product, and then visit the Full Day Learning Store while still carrying all of your products in the same shopping cart.
At the time when you are ready to check out, you can do so regardless of which storefront you're seeing.
Check out the video below to see how this functions when navigating from store to store: