FOOTBALL FANATICS

Football Fanatics is one of the biggest players in the online fan store industry. It is on the Top 300 Online Retailers list and has seen the company go from a standing start in 2000 to sales in excess of $200,000,000 in 2010.

Moveable Online’s CEO Peter Dobbs, formerly the CIO of Football Fanatics, designed the business model and led development and architecture of the platform that is the backbone of the company’s success. Today, through Moveable Online, he is taking that same business plan and technology solution to a broader audience, giving retailers a complete business solution, and then showing them how to use it in order to become leaders in their own markets.

Football Fanatics was comfortable operating a bricks-and-mortar retail business, but the flow and operations of an online retail environment are in many ways very different. Once the technology was developed and scaled, Peter was able to get Football Fanatics to a point where managing the operations of their online business requires limited resources to do an effective job while still providing the highest-quality and reliable service. This in turn freed up resources to focus on marketing, purchasing and driving their businesses growth.

Visit Football Fanatics online at www.footballfanatics.com